Inflation wound buries deep into the flesh of the startup, the local business and the work from home expert – more or less those falling inside the brackets of self employed. This sector has contributed a majority to the GDP of the British economy last year, and if governments remain in-complacent to the needs of the self employed and local business, this would be short lived, as the majority of business that opens their ‘doors’ to customers, go bust within the first five years of operation.
The good news – the cost of fresh produce in the forms of vegetables and fruits in the supermarkets is on the decline. This could mean there are more people out in their gardens, not mutually exclusive to there being more of a particular product on the market. As good as it sounds to the consumer, it is an issue that has plagued farmers and farming communities in the past, that is, having an abundance of food and no available market to distribute this food, which results in huge losses for the farmer and the agricultural sector. In order to address this situation, or in other words in order to regulate the prices and prevent this loss, it is necessary the farmer pay attention to the market price of a commodity or produce and follow this very basic rule – if the price of a commodity is decreasing the farmer should plant less of the given commodity and if the price of a commodity is increasing the farmer should plant more of a given commodity. This translated in lay man terms, in Europe consumers are willing to pay a premium for organic non-ge non-gmo food, the farmer should then plant more organic non-ge non-gmo commodities. In order to solve this problem long term or permanently the farmer should strive to ensure the highest quality possible of a commodity. Once a product is of high quality the consumers and manufacturers would be inclined to purchase this commodity.
With Royal Ascot on the television last week, the best tennis tournament in the world (for those who do not know the best tennis tournament in the world is held at Wimbledon) on the television this week and continuing along with the FIFA Worldcup hosted by the politically controversial Brazil in 2014, there is no shortage of entertainment on the television to distract the budding entrepreneur. It is amazing what a stroll along the green chain walk, a breath (a deep one) of oxygen from the nearby trees, a dose of sunshine with a notepad and a pencil can accomplish.
The birds chirp in delightful, rhythmic patterns, to the ears sounding as conversations involving a call and an answer, a bee buzz by again, the lush green carpet with patterns of wildflowers forms a beautiful embroidery, majestic, almost too majestic to be walked on spreads out in the immediate path before been sliced by a row of trees in the distance, possible the home of our conversationalists. The leaves in the trees overhead rustles as the wind presence is felt as it passes by. Insects pick from the fresh pollens on the wildflowers, the sound of an airplane drifts away away, directly after the roaring of a motorbike had faded in the distant valley. The odd bit of litter can be found lying around on the beautiful embroidery of green pasture and wild flowers. Alas, a honey bee settles, one glimpse of the notepad and it has disappeared somewhere, ah there, how pretty you are honey bee, how significantly important you are to our existence. A butterfly flutters and rests. There is life all around, wonderful, amazing life all around us, if we looked and noticed. Do we look and notice?
Families and local communities are the building blocks of society. When a consumer purchases from the local shop or purchases a service from a local entrepreneur, the consumer is directly building up their local community. They are helping someone in the community to have a meal, they are helping someone in the community to get an education. A local business would remember its customers unlike the huge profit driven chain, that would not even notice you were missing if you stopped purchasing their goods, after shopping in the same chain for the last ten years.
The dynamically changing marketing and sales techniques used in modern business is crippling the local business. Consumers are using their technological gadgets from the PC to the smart phone, and the latest software advancements from twitter to facebook to influence their purchasing decisions. The local business without an online dynamic sales and marketing structure loses out to their uncaring competitors. Cuts in local council budgets already means there is less revenues circulating in the local community. Maybe it is the time that consumers decide to change their purchasing habits, maybe it is time for the consumer to start thinking local, as the local business could definitely used that extra revenue to invest in growing their business and building the local community whilst they are at it. The local business can use those revenues to invest in improving the range of products and services offered, or maybe even invest some of it in an online dynamic marketing and sales campaign – again attracting more attention to the local community and assisting the business to gain a fair share in the local markets.
Reduction in spending power means business are now seeking cheap alternatives to reduce their expenses. This results in business outsourcing IT services and products, creating loss of revenues for another local business. It also results in loss of employment as local business cannot afford to keep staff or take on new staff. Local shops are shutting down, have you noticed? When local business outsource their IT service and products they often receive a low quality product and service, often not matching with their business requirements, difference in time zones mean it is difficult to be in contact with your IT engineer in another part of the world – communication breakdowns, local business spend revenues for a product or service that is useless.
There is absolutely nothing wrong with outsourcing products and services. However, outsourcing an entire project, passing on all the responsibilities of project management to someone in a foreign country that does not understand the local culture surrounding the business or even the laws governing the running of the business in the local community is a disaster in the brewing. It is very important when choosing an IT business to do work for your local business that you choose an IT business that is ethical with good aftercare and reliable, in other words a professional IT business. The difference between a professional IT business and an IT business, is the profession IT business would be driven by success and outcomes, whilst an ordinary IT business is out to get your money. There is nothing as frustrating as technology does not work, or does close to what you like it to do but not quite.
The challenge is extended in the hands of the local IT business or the professional local IT business in the United Kingdom to price their products and services competitively. Do not price yourself out of a job. If you cannot compete on the prices, then provide the local business with great value, do not penalise the local business. Together we can save the local business, the local community and the planet. Think local, shop local!
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