A sales copy is simply the information you send out there about your business. It is the information your customers or potential customers would see whenever they visit your website. Your sales copy contains the information or the magic that converts a potential customer to a customer.
Business owners find various excuse to not do their business sale copies, such as;
1. I cannot write
2. I am a salesperson not a marketer
3. I do not have the time
4. I do not know what to write
If you are interested in growing your business online, then you have to come around to writing a good sales copy, or you would be missing out. It is what sells your business. A successful campaign contained in a well structured sales copy, can generate thousands in revenues within minutes of a launch. So please get around to writing a good sales copy for your business online.
It is also best to write a sales copy for your business by yourself. By composing your sales copy you get to better understand the products and services that your business is offering. No one can write a sales copy for your business better than you can do, as you are the only person that knows about the services and products your business offers. Even you definitely would not like to write your own sales copy, then you can go out there and hire a copywriter, and it is probably best that you go out there and find yourself a copywriter, they charge a couple hundred quid per word in the sales copy – as sales copy are that important and a good copywriter would already know the benefits of the service from past results.
When writing a good sales copy it is important to communicate the benefits of the product or service being offered to the customer or potential customer effectively. If you pay attention to commercial advertisements on the television etc., you will notice that the feature of a product or service is presented followed by the benefits of the product or service to the customer. This is the trusted and tried method, and it is the method at the moment that businesses should adapt when writing a sales copy, that is, listing a feature of a product or service followed by the benefits to the customer of the feature.
A tip for writing good sales copy is always appeal to the customers emotion. This can be accomplish by expressing the happy or joyful feeling the customer will experience from purchasing your product or service. Negative emotions also sell, that is, expressing the pain the customer would avoid by purchasing your product or service. By doing these things you will be appealing to the customers emotion. “A customer will purchase a product when they understand the pain they will avoid and the joy they will experience from making the purchase.”
The other tip we are going to include in this article is to create a sense of urgency in your sales copy. Provide the customer with a reason to act now, rather than to act later. This can be accomplished by creating a sense of scarcity, a lack of the product or service, for instance, ‘only ten copies available’, ‘price goes up every second’, etc. By creating a feeling of anxiety or fear in the customer you are giving them a reason to take action now.
Be brave and get started on your sales copy. The next time you go out for a stroll, or to relax in the park or back garden, walk with a pack of index cards and write down in bullet points all the features associated with the products and features associated with your business. You may have to go out more than once, especially if the product or service being offered has a lot of features. On other occasions when you go out, write down the benefits to the customer associated with each of the features of the products and services offered. Please note, that this may take a while especially for products and services with lots of features and businesses that offers many products and services. By doing this you are creating the pivot or central point or what others would call ‘the meat’ of the sales copy. These are what would be used later on to form the various headings and call to actions on the website. It is also where most of the information in the sales will come from.
There is a useful website we found which contains very useful information, in the form of tutorials and workshop on writing good sales copy. The website address is: http://smallbusinessbigmarketing.com/how-to-write-sales-copy/
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