A domain name is simply a location on the internet where a website can be located. A necessary practise when starting a business or registering a company is that of registering a corresponding domain name, if starting a business – register a domain name. Buying and selling domain names is big business, and there are websites out there such as Flippa where you can buy and existing domain, or sell a domain. A domain name can fetch a nice sum, while another domain name may never change hands.
There can also be multiple domain names (public or private) associated with a business. What is important is trying to ensure the domain name is a reflection of the business. There are clever companies out there whose service also is their brand name. It is always a good idea to have the brand name as a domain name, although this might be a bit tricky depending on the brand name. It is also a good idea to have the business service as a domain name.
It is also a good idea when starting a business, or thinking of a business idea to use google or another search engine of choice as a close friend, that is, always search to see if the domain name is already taken, this can also help you decide if you would want to use the name or a similar name or drop the name altogether and come up with a more original name.
Once the domain name has been registered, that is not the end of it. A domain name can only be registered for a fixed period of time, therefore, one cannot buy a domain name for life. The most common span for registering a domain name is a year, after which the domain name has to be registered again, if wanted to keep the domain. Most domain registrars will offer a domain privacy option. As once a domain name is registered, the information of who owns the domain will appear in a public registrar, the information is usually the details of the person that has purchased the domain name. In order for the information to not appear in the public registrar, one must purchase what is called domain privacy. Domain privacy also comes with an annual renewal few.
These is to give an overall idea of the domain name registration process, and the importance of thinking carefully of the product and the brand before deciding on the domain name. Please note that a domain name can be registered to a different provider from where the website is hosted. This is common as a website host may not offer the domain name extension desired.
There are professional software (such as what we use) to help determine top hitting domain names, that can generate traffic based on terms searched by a potential customer in search engines.