The nights are getting shorter, the body and mind feels drained, but somewhere there is energy. The energy that drives the entrepreneur, the energy called success. An entrepreneur has no line drawn to signal success is reached, for the entrepreneur success has no limit.
In the digital age, the entrepreneur is faced with a fresh set of challenge, the challenge of choosing the appropriate technology to support one’s business idea. How does one go about identifying the right technology or finding someone that will assist in identifying the appropriate technologies required by the entrepreneur to support one’s business idea? It is a challenge, and if you have an answer for this question, please free to comment in the box below this post.
Although it is a challenge to identify the appropriate technologies, to provide an entrepreneur the competitive advantage they so desire for their business, there are some constants. Amongst the constants is the requirement of owning a domain name that coincides with the business name. A domain name by itself, is simple that, a domain name. There are companies that offer domain name registration for a small fee, there are others that may offer a domain name for free with certain restrictions. A domain name is often registered for a set period usually a year, but there are companies that would allow one to register a domain name for up to ten years. One good thing about owning a domain name, is the longer you hold on to it, is the more valuable it becomes, if it is a favourable domain name, it can be sold for a nice sum, whilst a domain name less favourable will be impossible to be sold.
Selecting a domain name, itself requires some thought, especially if the one that is wanted, has already been taken. It is important to choose a domain name that is easy to remember, as well as having a domain name that reflects the brand or the product of the entrepreneur. Companies that are registered and did not purchase their domain name, may often discover that someone bought their domain name, and is ready to offer it to them for sale at a reasonable price, often more expensive than what was paid for it – how much do you want your domain name as your company name?
The next constant is hosting space for a website. A domain name is different from a website, a domain name is what is referred to as a Universal Resource Locater (URL), the domain name simply points to a website that is hosted on a webserver somewhere.
When it comes to websites and web hosting, all websites are not created equally and the same can be said about web host. There are many free options out there for hosting and creating a website. These include wix, wordpress, blogger, ning etc. These might be suitable for a website for a hobby, but when it comes to running a business, the limitations of these free websites and web host are reached with little fuss. With these free website host, you have little control of your files, you have little control in the SEO of the website (that is how visible it is in search engines), and probably the biggest limitation is the not being able to monetise the website fully.
There are many ways a website can be monetised to help cover the cost of hosting the website, and development of the website if a developer was hired to do the job – please believe developers are in such a high demand at the moment, that they do not come cheap. Whatever the business idea of the entrepreneur is, one of them should be generating revenues directly or indirectly from their website.
If you are an entrepreneur in the digital era, you might be tempted to do it all yourself, but without the proper advice of one or more IT professionals, you may end up spending time and sometimes money in technology that may not be suited for your business. The safe option is seeking the advice of the professional to minimise the risk of spending on useless technology, even if you decide in the end to not use the advise of the IT professional, at least you will be provided with road map of the route ahead.
Technology is not free for the entrepreneur in the digital era.